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Experience Select Breeding is an initiative of Dennis and Michael de Geus. These two brothers, born and raised at a rose nursery, have always had a passion for roses. After finishing their education, both of them went to work in the family business. Here they acquired their knowledge of rose growing. Interested in developing new breeds, they took their first steps in rose breeding eighteen years ago. The experience gathered as growers, has been implemented to the current breeding process. Select Breeding is able to think with and as its clients. The first cross-fertilizations were carried out in 2000 resulting in seeds and seedlings. The first cultivars were introduced to the auctions in the Netherlands in 2004, generating worldwide interest in our varieties. A partnership was initiated with a international breeder, who wanted to represent the cultivars. During these years, the two companies shared each other’s knowledge and insights. From 2009, all activities shifted to breeding in the new company Select Breeding. Since then the sales takes place under its own management.
Vision Over the years, Select Breeding has developed its own vision regarding rose breeding and growing; a vision befitting our objectives. The market displays many newly introduced cultivars that unfortunately are not successful. Select Breeding spends a lot of time and effort to ensure outstanding commercial qualities, adaptive supply, management of the colour segment and a specific introduction policy. Cooperation with growers and rose buyers during the development and introduction of new varieties is key in our company’s philosophy. The breeding programme of Select Breeding takes specific cultivar characteristics into account, which rose growers demand of our products in different markets. The development of high quality cultivars, coupled with an exclusive and responsible release policy, results in an excellent yield of new varieties. Select Breeding has a “Sense for Roses”.